Volvo
SRA worked with an existing client, Marshall Motor Group, to bring new life to an existing dealership by transforming it into a new Volvo motor retail facility. Through refurbishing the showroom, workshop and surrounding site, in accordance with the latest brand requirements, we managed to provide a high-quality new Volvo dealership to the client in Nottingham.
Having successfully delivered projects with Volvo in the past, and drawing on our extensive knowledge of the automotive sector, we were well prepared to successfully deliver the bespoke brand requirements, whilst meeting the client’s operational needs.
The unique, Scandinavian style Volvo brings to its dealerships provides a warm, welcoming environment for both its customers and staff. Additionally, the existing glazing frontage provided significant potential for a tailored showroom that maximises its prominent location toward the nearby adjacent main road.
Working within the existing site constraints, whilst thoughtfully accommodating a largely angular corporate identity design into a large, curved showroom, provided its own unique challenges. However, the final design delivered a dealership that left both the client and the brand very satisfied.
